Our client approached us with 1 simple primary objectives — make a beautiful website including the dashboard and usability beyond their competitors. Our ambition is to create a strong foundation that embraces business and user base millennials
Our challenge were to:
1. Help consumer to find the services they need instantaneously.
2. Explore music course as services and music instruments for sale.
3. Get to know more deeply about Sriwijaya Music
4. Create a different look while keeping products as the focus
I managed the entire research, interaction design and visual design for the website. This project consisted of diving deeply web optimization, responsive web development, a bit of front-end development and usability testing. The majority of my time was spent on ideating with Muhammad Khotib as engineers and Aldiego Adhi M. as business strategy.
In the begining, it was a personal pain point of myself and the team. We found qualitative research methods to be the most useful, consisting of a kickoff meeting, literature review, competitive analysis, stakeholder interviews, and most important our persona hypothesis construction. We started by asking the initial questions. Who is our primary user? What kind of goals do they have? Why would someone want to use this application? Just how large of a scope do I want this project to be?
Have trouble finding information about service
Consumers want to know more about the company. Therefore they can judge the company and generate trust
Everyday is busy day
Consumers always go to a music store making a lot of time wasted because everyday is busy day
Curious about the company
People seemed to be curious about the company. They all wanted to get a better insight on it which can lead to trust
Stay in touch
If they are interested in a service or product, they need further communication to buy or just simply looking for information
Age : 32 yo
Employment : Entepreneur
Hobby : Playing Golf
Location : Yogyakarta
I am a person who does not want to be complicated, and I will look for ways to make it simpler
I want to get an easy way to see information about musical instrument products and contact the company quickly
It would be great if there was a music course company that displayed service and prices information transparently
Age : 19 yo
Employment : Student
Hobby : Playing Classical Piano
Location : Yogyakarta
I learned a lot of music, I always find a way to deepen my knowledge about playing music.
in Yogyakarta I still have not found an easy way to learn music transparently. I always go to music courses to ask about services and prices, of course
It would be great if there was a music course company that displayed service and prices information transparently
All in one
Yamaha Music Indonesia combines product sales and music courses and provides detailed information
Attractive discount
Music Instrument company providing product sale and discounts for each product
See from the other side of product
People need to know the other parts of the product side on screen, and they did it
Categorize the class
You can see all information about the class and you can choose the class offered, also you can see Recommendation about the program
Energetic company
The company is very active on social media which tells the activities in the classroom and the outside and showcases its success
Great filter and interface
You will see a great interface and activities in the class that make you interested to study there
Creating consumer easy-to-understand about the company profile, services, etc. A lot of the time, users don't know how to get information about music course and instrument sales. I solved this issue by make beautiful landing page with the target user of millenials
I had to decide what kind of Interface would work best for the user. I decided to test a exploration similar to the ones in ecommerce website like tokopedia and bukalapak. Placing the pictures and captions below and the icon in the middle of the card make it look more attractive and easy to see according to the target user, millenials
One of the challange given is getting to know the company, so that it will create a sense of trust and make users buy the product. In this page, I made the page as simple as possible to make the user comfortable
I wanted to allow users to feel at home on a website but still focus. It's cool for users to choose products with a simple appearance, looks luxurious, and up to date. It helps you get a better feeling choosing what you want
This data was obtained 5 months after launch. Data collected on 5/6/2020
Calls
Conversion
Total Impression
Sales Chat
Being a music enthusiast myself, working on Sriwijaya Music was incredibly rewarding. Perhaps this is a real project which i’m the only designer in the team. I was proud of what we achieved. The site became one of the highest performing music course and instrument sales in Yogyakarta. I realize the design and features that I made are still not perfect, and I will continue to learn how to be perfect. From my point of view, helping Sriwijaya music to achieve its goals is one of the biggest wins for this project
